Privacy Policy for Reef Expert
Last updated: August 12, 2025
Introduction
Reef Expert (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our mobile application (the “App”).
- Account Information: When you create an account, we may collect your email address and basic profile information.
- Photos and Images: When you use our fish and coral health diagnosis features, you may upload photos of your aquarium inhabitants.
- Survey Responses: Information you provide during our onboarding survey to personalize your experience.
- Device Information: Device type, operating system, and app version.
- Usage Data: How you interact with our app, features used, and performance data.
- Camera and Photo Library Access: When you grant permission to use our diagnosis features.
Primary Uses
- Provide Services: To deliver fish and coral health diagnosis, personalized advice, and expert recommendations.
- Improve Services: To enhance our AI/ML models and provide better diagnosis accuracy.
- Customer Support: To respond to your questions and provide technical assistance.
- App Functionality: To enable features like photo analysis and subscription management.
AI/ML Processing
- Image Analysis: Your photos are processed using artificial intelligence to diagnose fish and coral health issues.
- Model Training: Anonymized data may be used to improve our AI models (no personal information is used).
- Accuracy Improvement: We use aggregated data to enhance diagnosis accuracy and recommendations.
We Do Not Sell Your Data
We do not sell, trade, or rent your personal information to third parties.
Limited Sharing
We may share your information only in these circumstances:
- Service Providers: With trusted third-party services that help us operate our app (payment processing, analytics).
- Legal Requirements: When required by law or to protect our rights and safety.
- Business Transfers: In the event of a merger, acquisition, or sale of assets.
Data Processing Partners
- RevenueCat: For subscription management and payment processing.
- Supabase: For data storage and backend services.
- Analytics Services: For app performance and usage analytics.
Data Security
Protection Measures
- Encryption: All data is encrypted in transit and at rest.
- Access Controls: Limited access to personal information on a need-to-know basis.
- Regular Audits: We regularly review our security practices.
Data Retention
- Photos: Processed images are deleted after analysis (typically within 24 hours).
- Account Data: Retained while your account is active and for a reasonable period after deletion.
- Usage Data: Aggregated analytics data may be retained for service improvement.
Your Rights and Choices
Access and Control
- View Your Data: You can request access to your personal information.
- Update Information: You can update your account information through the app.
- Delete Account: You can request deletion of your account and associated data.
Permissions
- Camera Access: Required for fish and coral health diagnosis features.
- Photo Library: Required to select existing photos for analysis.
- Notifications: Optional for app updates and reminders.
Opt-Out Options
- Analytics: You can opt out of analytics data collection in app settings.
- Marketing: You can unsubscribe from marketing communications.
Payment Processing
- RevenueCat: Handles all subscription payments and billing.
- Secure Processing: Payment information is processed securely and not stored by us.
- Billing Information: Managed through your device’s app store account.
Subscription Data
- Purchase History: We maintain records of your subscription status and purchase history.
- Billing Support: For billing issues, contact your app store’s customer support.
Children’s Privacy
Our app is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.
International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- In-App Notification: Posting a notice in the app.
- Email: Sending an email to registered users.
- App Store Update: Including policy updates in app updates.
If you have questions about this Privacy Policy or our data practices, please contact us:
Email: reefexpert@outlook.com
Address: No 1, Jalan Anggerik 2, Kota Kemuning, 40460 Shah Alam, Malaysia
California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to Know: Request information about personal data collected.
- Right to Delete: Request deletion of personal data.
- Right to Opt-Out: Opt out of the sale of personal information.
- Non-Discrimination: We will not discriminate against you for exercising your rights.
European Privacy Rights (GDPR)
If you are in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):
- Right to Access: Request a copy of your personal data.
- Right to Rectification: Request correction of inaccurate data.
- Right to Erasure: Request deletion of your personal data.
- Right to Portability: Request transfer of your data to another service.
- Right to Object: Object to processing of your personal data.
This Privacy Policy is effective as of the date listed above and applies to all users of the Reef Expert app.